Event Coverage: World of Concrete 2024
At the World of Concrete 2024 convention, I played a key role in scouting and collaborating with 30+ influencers for our media event, which launched our new products for 2024. I facilitated contract negotiations, outlined deliverables, and managed on-site activities. Additionally, I captured high-quality content for our social media platforms and strategically networked with potential influencers to further enhance our brand's presence.
Social Media Coverage
Teasers Pre-Event
Recap of Media Event
Recap of Demos
Leading up to the World of Concrete 2024 convention and Media Event, I posted content to build excitement and anticipation. During the event, I created daily recaps to keep our audience engaged and informed, ensuring continuous buzz and interaction on our social media platforms.
Influencer Collabs For Media Event
For the World of Concrete 2024 convention, I researched influencers and contracted them for Diablo’s media event coverage. These influencers created compelling content during the event, showcasing our products and generating excitement among their followers. After the World of Concrete 2024 convention, I ensured that influencers who covered our media event received the products featured. I guided the creation of their product highlight videos, extending the reach and impact of our brand beyond the event.
Engagement and Impressions Tracking
I tracked all influencer content to ensure contracted deliverables are executed. I also reported on the overall engagement and impression numbers, providing a comprehensive analysis of our World of Concrete 2024 influencer campaign.
